Franchise & Licensing
|Lazy Dog Brand Franchises Available!
Whether you have been to Lazy Dog in Key West, read about us in the New York Times, followed our crazy travel adventures around the world or read my book Millionaire In Flip Flops, you will know that Lazy Dog is about lifestyle. It’s about making a living while you are doing what you love. That’s what we have been doing for the last 15 years. Moving forward, it is my dream to share this wonderful lifestyle/business opportunity with others and to help empower, inspire and lead our Franchisees in expanding the Lazy Dog Brand and lifestyle. Over the years visitors have asked us to open Lazy Dog in their hometown instead we are launching the Lazy Dog Brand franchise so others can create this lifestyle for themselves. My Lazy Dog crew (many who have been with me for over 11 years) and I will work with you to help open the doors of the next Lazy Dog. Hope to be working with you soon.
Want to learn more about Lazy Dog Key West?
- Visit our website at www.LazyDog.com and see more of what we do
- Check us out on TripAdvisor and YouTube.
- Read about us in:
Lazy Dog Retail Shack Franchise with Paddleboard Tours, Rentals, Sales, Classes, Clinics, Events and licensing rights to Lazy Dog Brand logos and trademarks with your town name drop.
Lazy Dog Franchisees Receive:
- A comprehensive Franchise Operations Manual and sales programs based on 15 years of operating a Lazy Dog tour rental business
- Our manual is clear and concise to help you develop and successfully operate your own Lazy Dog Brand Franchise in your town.
- Plan includes; tours, rentals, sales, classes, clinics, lessons, events, retail and wholesale products, special events, and online sales.
- Combined marketing plans
- Bookkeeping assistance
- Shack, storage and rack architectural build-out plans
- Employee manual with “how to” cards for employee training
- Training (at Lazy Dog Headquarters and at the Franchise location) and guidance from Lazy Dog Brand staff.
Additional Franchise Benefits:
License Trademarks, logos and copyrights
Rights to sell Lazy Dog Brand logo merchandise. Our Original logo can be used with your town name. We will not grant another franchise using the same area name.
Access to our dealer relationships
Paddleboards, kayaks, paddles and other product and rental equipment can be purchased through our established product dealers.
Access to our industry relationships
With our 15 years experience in the business attending industry expos, clinics and classes, we have developed a wide range of industry relationships with knowledgeable individuals. We will help connect you with the people who can help grow your business.
Our instructors are certified PaddleFit Level 3 and we are a PaddleFit Affiliate for Key West, Level 1 training. Franchisees are required to pass and complete this certification.
As part of our certification program, Franchisee’s will receive:
- Certification manual
- Water safety and rescue techniques
- SUP laws and regulations
- Proper lesson protocol
- Working with groups on the water
- Basic SUP technique instruction
- Use of PaddleFit Level 1 logo
Water Safety Certification through WPA
Franchisee’s are required to pass and complete WPA instructor class I certification.
Our staff will train you in our one-day class to become WPA Water Safety certified. This includes classroom and on-water instruction:
- Board and Equipment Purchasing
- SUP Etiquette
- Safety Planning
- Injury Prevention
- Water Dynamics
- Boating Laws
- Board & Paddling Skills
- Rescue techniques
- Water Safety information
PaddleYoga Certification (optional for qualified Franchisees)
We have the only World Paddleboard Association partnered Paddle Yoga Teacher Training available. Our instructors will take you (or your yoga professional) through the 30-hour program to help train and create additional classes for your business.
As part of our certification program, Franchisee’s will receive:
- The basics of SUP
- Basic instruction for the SUP beginner
- PaddleYoga development and instruction
- Yoga Training for the SUP Athlete
- Weather and chart knowledge
- Basic water safety
- Business application
Program and Tour Development
With the guidance and expertise of our staff, we will help you develop and create your tour and rental programs.
- Guided tours
- Rental options
Assist with event planning, hosting and organizing industry related events, races and expos.
Franchise Training by our Lazy Dog staff
You will receive a minimum of 40 hours formal training at Lazy Dog Boarding School. In addition, we provide a minimum 20 hours of on-site training at your franchise location during your initial opening period.
Initial and on going training and support
Our staff is available for additional support throughout the franchise relationship.
Wholesale Dealership for your location.
You will have licensing rights to use the Lazy Dog Brand logo (with your approved name drop) to wholesale to other businesses in your franchise location area.
Your location will be included as part of the Lazy Dog Brand Group. Our Lazy Dog Brand website, social media and other marketing will promote your Franchise location under our umbrella.
Other franchise business models are available including:
Run your operation from a mobile trailer. Without the overhead cost of a rental location, you can use your trailer as your mobile operation. We will teach you how to operate your business on the go.
Join our team and covert your current business and location into a Lazy Dog Brand franchise.
Licensing and Trademark of Lazy Dog merchandise
The rights to use our Lazy Dog brand trademark and copyrights. This also includes the rights for you to wholesale (with your approved name drop) your Lazy Dog merchandise to other retailers and online.
Class and Clinic program
Assistance with developing and teaching a class program to individuals and groups.
- PaddleYoga Teacher Training Certification
- Water Safety
What are the total start-up costs?
The initial franchise fee is $30,000. On average, additional costs will range from $30,000-$60,000 depending on your location.
Do I need to have experience in the tour/rental business?
Experience in tourism related business is an asset however, we will teach you the basics of the business plan. What’s most important is having a friendly and personable attitude with a solid business mentality. Entrepreneur type qualities such as self-motivation, problem solving and good leadership will help you succeed. Customer service and relationship building are core elements to our business plan.
What type of training do you provide?
You will receive a minimum of 40 hours formal training at Lazy Dog Boarding School. In addition, we provide a minimum 20 hours of on-site training at your franchise location during your initial opening period. Completion of additional class certifications will be required prior to opening (ie. PaddleYoga, PaddleFit and WaterSafety).
What volume of annual sales does Lazy Dog Brand typically generate?
The FTC Franchise Rule permits franchise companies to make “financial performance representations” in ITEM 19 of the Franchise Disclosure Document. However, new franchisors often elect not to make a financial performance representation until they have a sufficient number of franchises to provide an accurate representation of the profit potential. Although we do not yet make a financial performance representation, we are permitted to share information that will enable you to determine the potential for a Lazy Dog Franchise in your area. We also encourage prospective Franchisees to vist and observe Lazy Dog Key West to learn more about our operation.
All initial inquiries by email only (phone calls will be referred to website)
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